tiffany ho tian huan tiff tian huan ho tiffu tiffuni tiffuny tippany huan huan
work +info
experience
The name I was called: in The United States Collaboration Project In the beginning of Fall 2013, INLABers spoke with Gildas Loaec, co-founder of the brand, who presented his vision for Kitsuné. Over three months of explorations, students observed and analyzed the brand to uncover uncharted territories. On a conceptual level, INLABers discovered that the Kitsuné brand is about much more than being Paris’ hottest music and fashion label. It's a brand about youth. Not youth as an age demographic, but youth as an ideal. Based on this insight, INLABers designed a series of working prototypes. After 13 weeks of intense work, INLAB students presented a comprehensive suite of projects on week 14, framed around the idea of a pop-up store. These included: new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collaterals, videos, immersive interactive modules, and new brand experiences. The final presentation was also an opportunity to invite guests and throw a (super-awesome) party that brought industry guests and students together.
"La Ville" is a publication that reveals stories about people who live in Los Angeles.
Fox Mask - An important piece that protects our identities.
Fox Orb - A key element in the "Find the Fox" game.
tiffany ho tian huan tiff tian huan ho tiffu tiffuni tiffuny tippany huan huan
work +info experience
The name I was called: in The United States Collaboration Project In the beginning of Fall 2013, INLABers spoke with Gildas Loaec, co-founder of the brand, who presented his vision for Kitsuné. Over three months of explorations, students observed and analyzed the brand to uncover uncharted territories. On a conceptual level, INLABers discovered that the Kitsuné brand is about much more than being Paris’ hottest music and fashion label. It's a brand about youth. Not youth as an age demographic, but youth as an ideal. Based on this insight, INLABers designed a series of working prototypes. After 13 weeks of intense work, INLAB students presented a comprehensive suite of projects on week 14, framed around the idea of a pop-up store. These included: new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collaterals, videos, immersive interactive modules, and new brand experiences. The final presentation was also an opportunity to invite guests and throw a (super-awesome) party that brought industry guests and students together.
"La Ville" is a publication that reveals stories about people who live in Los Angeles.
Fox Mask - An important piece that protects our identities.
Fox Orb - A key element in the "Find the Fox" game.